#Schick trimmer skin#
“Trimming does not cut hair below the skin’s surface, helping you to avoid ingrown hairs using a comb attachment with a trimmer can prevent the blades from touching the skin altogether.”
“Some women experience irritation from a razor that can lead to blemishes or discomfort in their bikini area,” says Katelyn Liston, associate scientist for Gillette Venus. What do you think of Schick’s Hydro Silk TrimStyle commercial? Shave share your thoughts below.Removing hair from your bikini line can be painful and inconvenient, but it doesn’t have to be - trimming provides a gentler option than waxing and doesn’t involve the nicks, bumps, and redness commonly associated with shaving. But there’s little question that it works.Ĭranky Ad Rating: Five heart-shaped Bonsai trees out of five. We can argue all day about whether or not the ad is in good taste, or whether it fits your particular taste. This ad simply promotes a women’s razor using a (simple, clever, and effective) visual metaphor that people aren’t expecting. (I won’t even mention the ads for men with Peyronie’s disease.) Women get periods and Cindi Lauper has psoriasis. Yes, that means there’s a lot we can be offended by if we want to. Not every ad is going to appeal to every person. Unfortunately for the ad’s detractors, television is a mass medium. Some Internet commenters have called it “nasty,” “classless,” and “disgusting.” Others have gone so far as to call it “vile and sinful” and “insulting, offensive, and demeaning to women.” A close shave with poor taste?įour years on, this ad continues to generate controversy. If they want to buy this Schick trimmer, they’ll be able to find it. But even if prospects don’t remember the name, they’re sure to remember the ad and the type of product advertised. Granted, “Schick Hydro Silk TrimStyle” doesn’t roll off the tongue. Then there’s the voiceover which states the product name not once, but twice. Many commercials today fail to do any of these things, much less nail all three. Third, the ad clearly communicates the product benefit-the reason to buy. If the pretty girls don’t get you, the unique visual gimmick will.
The models are young women, but any woman who grooms herself down there will take note. Why the Schick TrimStyle ad worksįirst, the ad is very clear about who it’s talking to. It’s aimed at young women, and for this audience, it hits the mark. As a married man in his late forties, my days of contemplating the nether regions of nubile twenty-year-olds ought to be long over.īut this ad is not for me. I have to admit to feeling a little uncomfortable the first few times I saw this ad. “Schick Hydro Silk TrimStyle,” repeats the voiceover. The only waterproof bikini trimmer and hydrating razor in one.” “Schick Hydro Silk TrimStyle,” intones the female voiceover. Right Girl smiles with satisfaction at her perfect heart as the other girls look over, frustrated and envious. But Right Girl is using the Schick Hydro Silk TrimStyle women’s razor to artfully fashion her topiary into the shape of a heart. Left and Center Girl are hacking away clumsily with their clippers. The camera pans across the women in medium closeup as they trim their bushes. They both have small clippers.īut the brunette at right is smiling as she picks up something different. On each pedestal sits a Bonsai tree, cleverly positioned in front of each woman’s bikini area.Īs the women reach down to pick up trimming utensils, the expressions of the women at left and center turn to soft frowns. The women walk up to three short pedestals and turn to face us.
#Schick trimmer tv#
Would you like to suggest a topic or a TV commercial to review? Drop me a line at ad opens with a wide shot of a gorgeous swimming pool surrounded by impeccably shaped and manicured greenery.įrom the right enter three young women in bikinis, all quite fetching. It wasn’t on my radar, but it should have been. Many thanks to Tony, a Cranky reader affectionately known as “Captain Curmudgeon,” for suggesting I review this ad. But four years later, the ad is still running. Schick received a fair few complaints at the time, and even threats of boycott. Schick’s “trimming the bushes” TV commercial for its Hydro Silk TrimStyle women’s razor debuted in 2015, raising eyebrows and sparking controversy across the ad world.
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